Selfridges has teamed up with British designer Bianca Saunders and Farah to create a pop-up shop in the menswear atrium. This exciting collaboration allows Selfridges customers to shop the collection before it is available anywhere else. Announced late last year, the partnership is now brought to life through a signature installation that highlights the ‘Uptown Top Ranking’ link-up between Saunders and the heritage brand.
The installation not only showcases the garments but also explores Saunders’ unique interpretation of masculinity through the space itself, with a focus on narrative. The collection’s campaign imagery, captured by photographer Sam Rock, is featured prominently on delicate printed fabrics. The product offerings include Farah’s archive silhouettes, such as safari jackets and warped knitwear, as well as Saunders’ own distinctive twist, including graphic T-shirts inspired by Caribbean culture and the iconic cotton polo with roots in Caribbean sub-culture.
Saunders is thrilled to collaborate with Farah, as it allows her to delve deeper into her exploration of masculinity nuances and draw influences from her Caribbean heritage. By combining her transformative techniques with Farah’s signature cuts and silhouettes, she feels privileged to push the boundaries of design.
Saunders’ research for this collection began with ‘The FaraPress’ and also drew inspiration from male sub-cultures of the 1970s. The collection’s title, ‘Uptown Top Ranking’, references Althea & Donna’s 1978 track that describes how a Jamaican man would dress up to showcase his style as he heads to the city.
The Bianca Saunders x Farah pop-up at Selfridges provides an exclusive opportunity for customers to discover and shop this collaborative collection that seamlessly blends modern design with traditional heritage. Through its focus on unique interpretations of masculinity and authentic Caribbean influences, the collection appeals to fashion-forward individuals who appreciate innovative and culturally rich menswear.
For more information and to shop the collaboration, visit the Bianca Saunders x Farah pop-up shop at Selfridges.
Useful Links:
1. Selfridges Official Website
2. Bianca Saunders Official Website
