London department store Selfridges has joined forces with ethical fine jewellery boutique La Maison Couture to launch a pop-up campaign called ‘Selfridges’ 2D Energy’. Running until 26 February, the campaign aims to showcase creative talent within the physical store and online.
La Maison Couture will be presenting an exclusive selection of ethical fine jewellery and sustainable jewellery brands. The display will feature a visually stunning 2D presentation, highlighting the use of sustainable materials and captivating aesthetics. The objective is to shine a spotlight on the talent and creativity of designers who are making a positive impact through their work.
This collaboration represents a significant opportunity to promote brands that prioritize positive impact and advocate for best practices in the jewellery industry. Tania McNab, the founder and CEO of La Maison Couture, expressed her excitement about the partnership and its potential to encourage consumers to make more conscious shopping choices.
The showcase at La Maison Couture will feature responsible jewellery designers such as Sonia Petroff, Miphologia Jewelry, Matilde Jewellery, Azza Fahmy, India Mahon, AnaVerdun London, The Rock Hound, Samantha Siu, and La Maison Couture X Tomasz Donocik London.
Maintaining an ongoing partnership with Selfridges is of great importance to La Maison Couture. Both companies are dedicated to disrupting the industry, inspiring consumers, and educating them about the significance of considering people and the planet when it comes to purchasing decisions. This collaboration marks a step towards transforming the way we shop, promoting a more sustainable and ethical approach to jewellery.
Useful Links:
1. Selfridges Website
2. La Maison Couture Website
