Premium fashion brand Self-Portrait is paying tribute to the Lunar New Year with its latest campaign and collection. The campaign was overseen by Self-Portrait Founder and Creative Director Han Chong and shot by acclaimed British-Chinese photographer Alexandra Leese, with styling by Audrey Hu. The aim of the campaign is to showcase the importance of family and friendship, while also highlighting the unity, community, and shared traditions that are synonymous with Lunar New Year.
Influenced by their cultural roots, Han and Alexandra aimed to capture the essence of familial moments and traditions, creating a series of captivating images. These images beautifully reflect the significance of these rituals and the emotional connections they represent.
The Lunar New Year collection features an array of clothing options for women and children, including designs inspired by the traditional cheongsam. Self-Portrait has used its trademark fabrics such as guipure lace, crepe, bouclé, and knits to create eye-catching reds and delicate pastels. The brand has also revisited its popular Bow Bag, offering it in striking red, gold, and silver options.
Although the official start of the Lunar New Year is still weeks away, the collection is already available for purchase. Customers can buy the products online through the self-portrait.com website, visit Self-Portrait stores worldwide, or explore the extensive network of partner retailers that carry the brand’s products.
Self-Portrait’s Lunar New Year campaign and collection beautifully combine cultural heritage with contemporary design. By celebrating the core values of family and friendship, the brand encourages individuals to embrace the traditions that make Lunar New Year so special. Through the lens of Alexandra Leese and the creative direction of Han Chong, Self-Portrait successfully captures the essence of unity and community, bringing these cherished moments to life through fashion.
To explore the Lunar New Year collection from Self-Portrait, visit their official website: https://www.self-portrait-studio.com/
For more about British-Chinese photographer Alexandra Leese, visit her official website: https://www.alexleese.com/
