London-based fashion brand Self-Portrait has recently launched a highly-anticipated campaign featuring the legendary supermodel Kate Moss. The campaign showcases a series of mesmerizing portraits, where Moss flawlessly wears some of the brand’s most sought-after styles, shining the spotlight on key pieces from its AW21 pre-collection. Renowned photographer and artist Nigel Shafran had the privilege to capture these stunning images, marking his first-ever opportunity to photograph Moss. Self-Portrait describes the portraits as an authentic portrayal of Moss in her most natural state, offering viewers an intimate glimpse into their day together.
Self-Portrait has a history of choosing prominent personalities to front its campaigns. In its previous collection for AW20, the brand garnered attention by featuring Phoebe Dynevor, the breakout star of the hit Netflix series “Bridgerton.” The collaboration with Moss is perfectly timed as the brand unveils its pre-collection both online and in-store. With the reopening of its London store this week, Self-Portrait aims to generate excitement and allure customers with the powerful combination of Moss and its latest designs.
Han Chong, the founder of Self-Portrait, expressed his deep admiration for Moss and how she embodies the brand’s spirit and womanhood. Chong believes that Moss perfectly encapsulates the qualities he envisioned while designing his collections: a zest for life, an infectious sense of adventure, and a vibrant spirit of liberation. As the world prepares to emerge from the challenges of the pandemic, Chong draws inspiration from Moss’s attitude, which aligns seamlessly with his vision for Self-Portrait’s future. Working with Moss was an absolute pleasure for Chong, and he firmly believes that her involvement in the campaign further amplifies the brand’s message of embracing life and seizing every opportunity.
Self-Portrait’s collaboration with Kate Moss not only presents the brand’s latest pre-collection but also serves as a testament to its commitment to capturing the essence of strong, confident, and free-spirited women. With Moss as the face of the campaign, Self-Portrait continues to solidify its position as a fashion label that celebrates individuality, creativity, and the pursuit of self-expression. Fashion enthusiasts eagerly anticipate the brand’s latest offerings, and the collaboration with Moss is certain to make a lasting impact in the industry, resonating with fans of both Self-Portrait and the iconic supermodel.
For more information about Self-Portrait and their captivating campaign featuring Kate Moss, please visit here.
To explore the mesmerizing photography of Nigel Shafran, the mastermind behind the captivating portraits, click here.
