British occasionwear brand, Self Portrait, has recently announced the expansion of its product offerings to include a childrenswear collection. The brand, known for its popular party and bridal dresses, aims to cater to young girls looking for stylish options, particularly for bridesmaids’ dresses. The Self-Portrait Kids range, consisting of 21 pieces, caters to children aged three to 12. Founder and creative chief, Han Chong, designed the collection, which reflects the brand’s adult offerings with features like lace, ruffles, and a variety of fabrics including organic cotton, tulle, taffeta, and polyester.
Customers can purchase the children’s collection through the brand’s website and its Mayfair boutique in London, as well as a selection of international stores. Prices for the collection start at £80, offering an accessible luxury option for parents looking for fashionable attire for their little ones. Self Portrait plans to release new pieces for the children’s collection in May and November each year, providing regular updates to keep up with trends and preferences.
Han Chong expressed his excitement about the launch, stating that he had always dreamt of translating what Self-Portrait represents for a younger generation. With the brand’s strong presence and reputation in the occasionwear market, expanding into childrenswear felt like the perfect opportunity. Chong emphasized his focus on creating happy pieces that allow kids to truly express themselves and feel comfortable in their clothes.
Overall, with its high-quality designs and attention to detail, Self Portrait’s foray into childrenswear is expected to make a significant impact in the market. For those interested in exploring the collection further, you can visit the brand’s website or its Mayfair boutique in London. Additionally, here are two useful links to learn more about Self Portrait and its childrenswear collection: Self Portrait Kids Collection and Vogue UK’s article on Self Portrait’s Childrenswear Launch.
