Sekonda, a well-known watchmaker, has made an exciting announcement about their new venture into the women’s jewellery market. This decision comes as a result of extensive feedback from customers, highlighting the booming growth of the fashion jewellery and watch industry in the UK, particularly in the online marketplace. Recognizing the opportunity to offer women complementary jewellery while they shop for watches, Sekonda has decided to launch a collection that perfectly complements their already popular, high-quality yet affordable timepieces.
According to Rosie Curtis, the Sekonda Brand Manager, the response from consumers regarding their interest in purchasing jewellery from the brand has been overwhelmingly positive. Although Sekonda will always be renowned for their watches, the company wanted to provide shoppers with the option to further accessorize their watches with trendy and fashionable jewellery.
The expansion into the jewellery market was a logical step for Sekonda, as they already have a successful range of gift sets that include watches and jewellery items. However, the brand wanted to delve further into providing more choices for their customers. The new jewellery range aims to mirror the vast variety of watch styles offered by Sekonda, catering to different tastes and preferences. It includes an array of options such as minimal delicate pieces as well as sparkly statement pieces. Customers can choose from necklaces, bracelets, bangles, chunky hoop earrings, and studs, with these styles available in gold, silver, or rose gold. The jewellery pieces are crafted from top-quality materials such as rhodium, sterling silver, or gold plating. Prices for this exciting range of jewellery start at £14.99.
Sekonda’s decision to expand into women’s jewellery showcases their dedication to meeting the changing needs and desires of their customers. By offering a range of stylish and affordable jewellery options, Sekonda aims to provide its customers with the opportunity to complete their look and express their personal style. With the convenience of shopping for both watches and jewellery in one place, Sekonda is effectively positioning themselves to seize a larger share of the rapidly growing market. As the fashion jewellery and watch sector in the UK continues to flourish, Sekonda’s move into jewellery represents a strategic decision that will undoubtedly contribute to the brand’s ongoing success.
Useful Links:
– Sekonda Official Website
– Watch Reviews by Jewellery Monthly
