The sustainable jewellery collective Seekd has exciting news for all eco-conscious fashionistas out there – they are opening a pop-up store in Brent Cross shopping center! After the success of their Christmas pop-up, Seekd is back with an exclusive selection of sustainable jewellery and accessories for this spring season.
One of the key principles of Seekd is to support brands that prioritize sustainability, using eco-friendly materials and innovative sourcing and production methods. The pop-up store will showcase products from up-and-coming talents like Vurchoo Jewellery, Smateria, and Lark & Berry, known as the world’s first cultured diamond store.
Founder Fay Cannings is thrilled to bring Seekd’s collections to Brent Cross, featuring over 30 emerging brands from London, the UK, and beyond. Seekd offers a diverse range of ethical and sustainable jewellery and accessories including bracelets, rings, necklaces, earrings, scarves, bags, and knitwear.
Louise Ellison, Hammerson’s group head of sustainability, praised Seekd for their dedication to sustainable luxury. She noted the growing demand for sustainable products in the fashion industry and the increasing interest in ethical fashion designers and the environmental impact of the UK fashion sector.
The collaboration between Seekd and Brent Cross is a clear sign of the shifting consumer behavior towards sustainable shopping choices. The pop-up store serves as a showcase for the changing landscape of the fashion industry, emphasizing the importance of sustainability and ethical practices. Not only does this initiative highlight innovative designs, but it also promotes responsible consumption among shoppers.
To learn more about Seekd and their sustainable jewellery collections, visit their website here. For more information on sustainable fashion trends and eco-friendly brands, check out this article here.
