Secret Sales, the off-price fashion and beauty marketplace, has recently appointed Anthony Farrow as its new Chief Technology Officer (CTO). This strategic move highlights the company’s focus on technology investments and its plans to expand operations throughout Europe.
Farrow brings a wealth of experience to the role, having previously held the position of Managing Director at Accenture, a prominent professional services firm. He also served as CTO at The Javelin Group, which was acquired by Accenture to lead digital retail transformation initiatives.
What sets Farrow apart is his extensive background in working with major fashion brands, including Burberry and Gucci’s parent company Kering. He has successfully designed and implemented retail solutions for these brands, making him an invaluable asset to Secret Sales.
In his new position, Farrow will be responsible for advancing the platform’s AI capabilities and incorporating emerging technologies to improve efficiency for retailers, brands, and customers. This includes implementing server-less architecture, enhancing search capabilities, and seamlessly integrating AI-driven product attributes. By leveraging the vast data sources available to Secret Sales, Farrow aims to enhance the overall shopping experience for both buyers and sellers, ensuring long-term success for the platform.
CEO Chris Griffin expresses enthusiasm about Farrow’s appointment, emphasizing its importance during a transformative period for the business. Griffin believes Farrow’s e-commerce expertise and innovative mindset are exactly what Secret Sales needs as it continues to evolve and grow. Furthermore, Farrow’s vision for leveraging data to provide value for customers aligns perfectly with the company’s goals.
Farrow himself recognizes the potential of Secret Sales’ technology and data. He believes that maximizing customer and supplier data will be a game-changer for the platform. By taking a comprehensive view of the entire front and back end, Farrow aims to set Secret Sales apart from its competitors. He is eager to deliver a data-driven vision for the platform and see it through to its full potential.
With Anthony Farrow onboard as CTO, Secret Sales is well-positioned to accelerate its technological advancements and establish itself as a leading off-price fashion and beauty marketplace. The company’s commitment to investing in technology and leveraging data will undoubtedly drive its growth and success in the coming years.
For more information on Secret Sales and its recent appointment of Anthony Farrow, please visit:
1. Secret Sales Official Website
2. Accenture Official Website
