Secret Sales, the premium fashion and beauty marketplace, has recently appointed Leon Shepherd as its new Chief Technology Officer (CTO). Shepherd, a highly respected executive in the fashion industry, brings a wealth of experience to the role. Prior to joining Secret Sales, he held positions such as Chief Information Officer and Digital Strategy Director at Ted Baker, and has also worked for Jack Wills, FatFace, and M&S.
The appointment of Shepherd comes at a time when Secret Sales is heavily investing in technology in order to support its aggressive global growth plan. The company recently secured £8 million in funding, with the goal of becoming Europe’s largest marketplace for non-full-price fashion by 2025.
As the CTO, Shepherd will play a crucial role in enhancing Secret Sales’ technology stack to create a seamless marketplace platform for brands, retailers, and consumers. He will utilize industry-leading technology, including dynamic forecasting tools, to help brands optimize the sales and margins of their seasonal surplus stock. Shepherd will also oversee the implementation of Secret Sales’ new website using Progressive Web App (PWA) technologies, which promises to greatly improve the user experience and navigation.
Chris Griffin, the CEO of Secret Sales, expressed his enthusiasm about Shepherd joining the team, emphasizing the importance of technology in driving efficiencies and profitability for brands and retailers on their platform. Griffin believes that Shepherd’s extensive experience in the industry will be invaluable in achieving their growth goals both in the UK and internationally.
Shepherd is equally excited about joining Secret Sales and working towards revolutionizing the industry. He plans to build upon the existing technological advancements and propel Secret Sales to new heights by implementing PWA and other industry-leading technologies across Europe. Shepherd also commended the leadership team at Secret Sales for their understanding and appreciation of technology, as well as their dedication to the company’s growth.
With the appointment of Leon Shepherd as CTO, Secret Sales is well-positioned to transform its marketplace into a game-changing platform in the industry. The combination of Shepherd’s expertise and the company’s innovative vision sets the stage for exciting advancements in the fashion and beauty e-commerce space.
For more information on Secret Sales and Leon Shepherd’s appointment, please visit their official website here.
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