Scoop’s AW23 edition held at the Saatchi Gallery was a resounding success, signaling the fashion sector’s return to normalcy. Brands participating in the event reported strong sales right from the start, indicating a positive outlook for the industry. This Autumn show witnessed a record-breaking number of buyers in attendance, including renowned names like Matchesfashion, Harrods, and Liberty, alongside independent retailers. The change in venue from Olympia to the Saatchi Gallery was a strategic decision, as it provided accessibility and a well-designed layout, creating a fantastic atmosphere for the event.
Endless Love Affair, a sustainable intimates brand, was one of the standout success stories at Scoop. Founders Nicola Jones and Ruth Taylor were thrilled with the response they received and managed to secure new accounts on the first day of the show. Other brands also experienced strong sales despite the challenging economic climate. However, there was a noticeable shift in buyer behavior, with a greater emphasis on price sensitivity. Customers who previously sought dresses in the £350 range were now gravitating towards items priced around £250.
The key trends showcased at Scoop reflected the preferences of this price-conscious customer base. Occasionwear took center stage, with floral print maxi dresses stealing the spotlight for both day and evening wear. These dresses often featured tiered or tunic-shaped designs with balloon sleeves — a popular detail seen across multiple collections. Additionally, knitwear enjoyed a strong presence, with chunky yarns in bubblegum pink emerging as a standout trend. Brands also emphasized sustainability by showcasing eco-friendly practices, such as ethical production and the use of innovative materials like plant-based leather.
Numerous brands used Scoop as a platform to introduce their collections to the UK market. Moliin Copenhagen, a Danish brand, made a memorable debut at the show, receiving positive feedback for its print-focused collection. Another notable brand, Diego Lazzaroni, stood out with its luxury resort wear characterized by ultra-high price points. Despite being in start-up mode, Lazzaroni’s dedication to sustainability and luxury appealed to confident, style-conscious customers.
Scoop further showcased Australian brands that were making waves in the UK market. Apartment, a sustainable label, displayed organic cotton and recycled polyester garments with simple and versatile silhouettes. Meanwhile, Billy Boo, renowned for its hand-drawn prints and feminine style, had already established itself as a favorite by being stocked in Harvey Nichols. Andean Collective, a new addition to the show, presented vibrant hand-knitted pieces created through collaborations with female-owned factories in Peru.
Overall, Scoop exuded a positive and vibrant atmosphere, with buyers responding enthusiastically to the stories behind the brands. After a challenging second half of 2022 marked by political unrest and supply chain disruptions, brands were elated to commence the new year on a positive note. The strong demand for occasionwear indicated customers’ eagerness to celebrate and dress up for special events. With its impressive array of collections on display, Scoop proved to be an invaluable platform for brands to showcase their designs and connect with buyers.
Useful Links:
– Saatchi Gallery
– Matchesfashion
