Schiaparelli, a renowned luxury brand known for its extravagant fashion shows, has set the stage for the Paris haute couture season with a collection that draws inspiration from both Texan culture and the celestial wonders of the universe. The event saw the likes of Jennifer Lopez and Zendaya in attendance, sparking speculations about a possible acquisition by LVMH.
Diego Della Valle, the owner of Schiaparelli, has been rumored to be considering a sale as the brand’s couturier, Daniel Roseberry, has successfully elevated its reputation in Paris. The presence of LVMH executives Sidney Toledano and Michael Burke at the show further fueled speculation about a potential acquisition.
When asked about the potential bid, Burke mentioned that he and Della Valle were old friends and neighbors in Miami, suggesting a personal connection. Toledano, however, hinted that their presence was merely to witness a remarkable show by an intriguing designer.
Despite the rumors, Della Valle expressed satisfaction with owning Schiaparelli. Nevertheless, judging from the exceptional quality of the show, it would indeed be a wise move for LVMH to acquire the brand, especially considering Bernard Arnault’s affinity for adding prestigious labels to his portfolio.
Schiaparelli’s appeal to LVMH and Della Valle lies in various factors. Roseberry has successfully established a robust couture division and cultivated a following of affluent clients. Notable figures such as couture collector Mouna Al Ayoub and model Hunter Schafer were present at the show, showcasing the brand’s esteemed status.
Roseberry’s designs pushed the boundaries of surrealism, featuring a lifelike robot baby and a cocktail dress adorned with electronics. The collection also incorporated materials like vinyl and paid homage to Western culture, adding to its uniqueness.
However, the intricate nature of Schiaparelli’s designs has hindered the development of a true ready-to-wear division. Currently, the brand only has five boutiques globally. By partnering with LVMH, Schiaparelli can benefit from the conglomerate’s extensive resources in areas such as product extension, marketing, distribution, and global reach, enabling a more widespread presence.
Founded in 1927 by Elsa Schiaparelli, the brand holds a legendary status in the fashion world. With the right support, Schiaparelli has the potential to thrive in the industry. As one observer aptly noted, the brand is akin to a healthy plant that simply needs the right “terroir” (a term used in winemaking to refer to the environmental conditions) to flourish.
Useful links:
– LVMH’s Official Website
– Schiaparelli’s Official Website
