Sandy Liang, the beloved New York-based fashion brand known for its iconic fleece jackets, stylish baby doll dresses, and unique original prints, has recently unveiled its very first physical store in the vibrant Lower East Side neighborhood of NYC. Located at 28 Orchard Street in a converted laundromat, the 1,500 square feet space is a charming showcase of Liang’s whimsical and playful collections.
Designed by Liang’s partner’s design firm, Almost Studio, the store perfectly captures the brand’s aesthetic, blending sleek minimalist elements with nostalgic touches that pay homage to Liang’s personal history in the neighborhood. Metal mesh curtains, stainless-steel surfaces, and pink walls adorned with construction measurement marks create a visually stunning backdrop for Liang’s designs.
Each detail in the store has a story behind it, from the green marble checkout counter sourced from Liang’s father’s storage unit to the unique furniture from local store Coming Soon in the dressing rooms. The whimsical feel of the store is further enhanced by metal clothing racks designed to resemble a playground set, adding a playful touch to the shopping experience.
In a recent interview with Vogue, Liang expressed her excitement about integrating her clothing pieces with the store’s design, creating a cohesive and immersive experience for customers. She plans to host various community events at the store, including coat drives and pop-up markets featuring local businesses, once it is safe to do so. Additionally, Liang intends to offer exclusive pieces created specifically for the location, making each visit to the store a unique and special experience.
With a successful label launch in 2014 and a collaboration with Vans earlier this year, which resulted in her first footwear collection, Sandy Liang’s brand continues to make waves in the fashion industry. The opening of her brick-and-mortar store marks an exciting new chapter for the brand, blending her signature style with a fresh and innovative retail experience that is sure to attract both loyal fans and newcomers alike.
For more information about Sandy Liang and her brand, visit here and for updates on events and exclusive collections at the new store, click here.
