Salvatore Ferragamo, the esteemed Italian luxury fashion brand, is poised to make a grand comeback to Milan Fashion Week Men. In a bold move reminiscent of other top-tier labels like Gucci, Ferragamo has announced plans to present its menswear collection separately during Milan Fashion Week on January 21, 2020. This departure from the usual practice of showcasing both men’s and women’s collections together at Milan women’s fashion week signifies a significant shift in the brand’s approach.
The decision to return to a more traditional format comes on the heels of a well-received show in Florence last June during Pitti Uomo, where creative director Paul Andrew unveiled his inaugural menswear collection for Ferragamo. This strategic shift is also in line with the Italian Fashion Chamber’s endeavors to inject new life into Milan Fashion Week Men, which has seen a decline in recent years.
Ferragamo’s CEO, Micaela le Divelec Lemmi, stressed the significance of presenting each collection during its dedicated fashion week as a crucial part of the brand’s growth strategy. She expressed, “Men’s ready-to-wear is integral to our brand’s DNA and aesthetic. By returning to Milan Fashion Week, we are paying homage to our heritage and joining forces with other prominent Italian labels to enrich the men’s fashion week experience.”
The choice to host a menswear-only show in Milan underlines Ferragamo’s commitment to solidifying its brand identity and reinvigorating its presence in the global fashion scene. As a powerhouse in the realm of Italian fashion, Ferragamo’s return to Milan Fashion Week Men is eagerly awaited and is poised to bring a fresh perspective to the event. With a storied legacy and a tradition of groundbreaking innovation, Salvatore Ferragamo continues to lead the way in setting trends and pushing boundaries in the ever-evolving landscape of fashion.
For more information on Salvatore Ferragamo and Milan Fashion Week Men, visit www.ferragamo.com and www.cameramoda.it/en/.
