Italian luxury brand Salvatore Ferragamo has recently announced the appointment of Maximilian Davis as its new creative director, marking a significant moment for the company since parting ways with Paul Andrew in May 2021. The decision to bring Davis on board is part of Ferragamo’s ongoing efforts to revitalize its product offerings and boost sales in an ever-evolving market.
Last week, CEO Marco Gobbetti made it clear that Ferragamo was looking for someone who could infuse “energy and newness” into the brand’s range of products. Davis, renowned for his contemporary sensibility, is expected to bring a fresh perspective to Ferragamo. Gobbetti expressed his confidence in Davis, emphasizing the importance of upholding the brand’s renowned heritage of creativity, craftsmanship, sophistication, and values.
While Ferragamo has long been synonymous with iconic footwear, which has adorned the feet of Hollywood stars such as Audrey Hepburn, the family-owned company has been striving to rejuvenate its brand and connect with a new generation of consumers. With the appointment of Maximilian Davis as creative director, the brand aims to embark on an exciting new chapter, fusing inspiration from its illustrious past with a contemporary edge, all under Davis’ visionary leadership.
The fashion industry will undoubtedly be closely watching Ferragamo’s upcoming collections under Davis’ guidance. As the brand seeks to evolve and captivate consumers with its timeless designs, the appointment of a new creative director signals a promising future for Ferragamo in the world of luxury fashion.
To learn more about Salvatore Ferragamo’s iconic footwear and fashion offerings, visit their official website here. For updates on the latest collections and creative direction under Maximilian Davis, follow Ferragamo on Instagram @ferragamo.
