Saks Fifth Avenue, known for its luxury offerings, recently unveiled a brand new online shopping experience on Saks.com. This major website overhaul is the first of its kind in the past five years for the company. Powered by Salesforce Commerce Cloud, the reimagined website aims to provide customers with a seamless shopping experience, whether they are browsing on a desktop or mobile device.
One of the standout features of the updated website is the ‘Complete the Look’ section, which allows shoppers to easily find coordinating items while browsing product pages. Furthermore, customers can now personalize their viewing preferences by choosing to see items on or off the model. The website also boasts enhanced filtering options, improved site speed, and a user-friendly add-to-cart feature.
In addition to these improvements, customers can look forward to discovering a carefully curated selection of products from both emerging and well-known designers. The ‘New Arrivals’ section has been given more prominence, and the ‘Edit’ section now showcases shoppable editorial content. A new ‘Designer Spotlight’ segment has been added to shine a light on specific designers and their collections.
Saks’ chief marketing officer, Emily Essner, emphasized the importance of adapting to shifting consumer preferences in the luxury market. She highlighted the retailer’s commitment to providing a top-tier online shopping experience that aligns with the evolving needs of their clientele. As the Covid-19 pandemic continues to drive a surge in online shopping, investing in e-commerce capabilities has become a strategic move for Saks Fifth Avenue.
With the holiday shopping season approaching, the timing of this website refresh couldn’t be better. In addition to its online presence, Saks Fifth Avenue maintains a strong physical presence with 40 stores across the U.S. and Canada, as well as a mobile app for on-the-go shopping. This multi-channel approach underscores Saks’ dedication to delivering exceptional service across all touchpoints, solidifying its reputation as the ultimate luxury shopping destination.
To explore the newly revamped Saks.com and experience the luxury e-commerce platform yourself, visit their websitehere. For more information on the latest designer collections and personalized shopping options, check out the Saks Fifth Avenue mobile apphere.
