Saint Laurent, the renowned luxury fashion brand owned by Kering, is gearing up to present its menswear collection in Berlin this June. After a triumphant return to Paris Fashion Week, the brand continues its global journey by selecting Berlin as the venue for its next men’s show.
While Saint Laurent has provided limited information about the event, it has been confirmed that creative director Anthony Vaccarello will present his men’s collection for Spring/Summer 2024. Drawing inspiration from Berlin’s underground scene, similar to Bottega Veneta’s show at the famous Berghain nightclub, it promises to be a distinctive and iconic display of fashion.
What distinguishes this show is Saint Laurent’s departure from the traditional fashion calendar. The show is scheduled for June 12, just before the start of Milan’s Men’s Fashion Week and well ahead of Paris Fashion Week. This unexpected timing showcases the brand’s commitment to innovative and unconventional approaches to fashion.
Berlin Fashion Week is slated for July 10 to 15, making Saint Laurent’s show a standout event preceding the official fashion week schedule. Vaccarello has gained a reputation for showcasing his men’s collections abroad even prior to the pandemic, opting for captivating locations such as New York, Los Angeles, Venice, and Marrakech.
The decision to host the show in Berlin mirrors the brand’s desire to tap into the vibrant energy and rich cultural landscape of the city. With Berlin’s history of art, music, and progressive subcultures, it provides the perfect backdrop for Saint Laurent’s cutting-edge menswear collection.
The fashion industry eagerly awaits this upcoming show, as Saint Laurent continues to push boundaries and challenge traditional norms. Under Vaccarello’s leadership, the label consistently delivers awe-inspiring collections that capture the spirit of the modern man.
As the fashion industry embraces a more global and inclusive future, Saint Laurent’s decision to showcase its menswear in Berlin underscores the brand’s commitment to breaking barriers and embracing new possibilities. With this exciting announcement, the fashion world eagerly anticipates the unveiling of Saint Laurent’s Spring/Summer 2024 menswear collection in Berlin this June.
Useful links:
1. Saint Laurent Official Website
2. Official Website of Berlin
