Saint Laurent, the renowned luxury fashion house, has recently undertaken a bold and significant relocation in Paris, moving its headquarters and showrooms across the river Seine from avenue George-V to the historic abbey of Penthemont at 37-39 rue de Bellechasse. Spanning an impressive 9,000 square meters, this majestic new space has undergone three years of extensive renovation work to transform it into a fitting home for the iconic brand.
The abbey of Penthemont building holds a storied past, having served as an abbey, Imperial Guards barracks, and the Pensions Ministry before becoming the new headquarters for Saint Laurent. Throughout the renovation process, the maison adhered to regulations for listed buildings and environmental sustainability, earning a double environmental certification for its efforts.
This move represents a significant step for Saint Laurent, consolidating all of the label’s head offices and showrooms under one roof. By following in the footsteps of Kering, its parent company, which relocated its signature brands and corporate offices in 2016, Saint Laurent is positioning itself for continued growth and success.
The relocation to the abbey of Penthemont building comes at a time of prosperity for Kering, with impressive third quarter revenue results in 2018. The global revenue for Kering reached €3.4 billion, marking a remarkable 27% increase from the previous year, with Yves Saint Laurent experiencing a significant 16% growth under the creative direction of Anthony Vaccarello.
In essence, the move to the historic abbey of Penthemont building reflects Saint Laurent’s dedication to innovation and expansion while upholding the brand’s timeless elegance and aesthetic appeal. This new headquarters symbolizes a continuation of the label’s legacy of luxury, sophistication, and creativity in the heart of Paris.
To learn more about Saint Laurent’s latest developments, visit their official website here. For more information on Kering’s success and global operations, click here.
