French luxury fashion house Saint Laurent has announced the launch of its first “fine jewellery” line, expanding its offerings beyond ready-to-wear fashion. The collection features 18-carat gold, diamonds, and carefully selected precious materials, offering a range of pieces including rings, bracelets, cuffs, necklaces, and earrings that draw inspiration from iconic Saint Laurent motifs.
The collection prominently features the Maillon motif, characterized by chain links in various sizes, and the Cassandre motif, showcasing the brand’s famous intertwined YSL logo. Saint Laurent aims to create timeless designs that are adaptable for all seasons and trends, emphasizing the functionality of the pieces for everyday wear.
The pricing of the collection caters to different budgets, with options ranging from €690 for a ring to €45,000 for an oversized chain bracelet in yellow gold. The line is available for purchase on Saint Laurent’s online store and in select flagship stores worldwide, including Paris and Monaco.
To capture the essence of the collection, Saint Laurent enlisted the help of acclaimed German photographer Juergen Teller for the launch campaign. The brand believes that the fine jewellery line perfectly embodies its forward-looking vision and meticulous Parisian excellence.
This venture into the world of jewellery showcases Saint Laurent’s ability to create a complete luxury lifestyle brand. The collection not only complements its existing offerings but also allows customers to embrace the iconic style of Saint Laurent in a new and unique way. Fashion enthusiasts and collectors will surely be interested in adding a touch of timeless elegance to their wardrobes with Saint Laurent’s fine jewellery collection.
Useful links:
1. Official Saint Laurent Website
2. Kering Official Website
