Saint Laurent, the luxury fashion house under the Kering group, has introduced a cutting-edge smartphone application that not only serves as a communication tool but also enhances the overall sales experience. Designed to immerse users in the world of Saint Laurent, the intuitive app allows them to explore the brand’s universe in a 360-degree view, keeping up with new product releases and staying updated on the latest news.
Catering to the devoted followers of haute couture, this digital tool offers a glimpse into the brand’s renowned fashion shows, advertising campaigns, and cultural projects in photography and music, curated by creative director Anthony Vaccarello. To further highlight its dedication to sustainability, Saint Laurent has also dedicated a section within the app to promote transparency. This section educates users about the origins of raw materials, packaging composition, and the brand’s internal operations that aim to improve practices within the textile industry.
While enhancing brand connection and sustainability efforts, the primary function of this application is to boost sales. Users can connect with sales experts through a chat service to receive personalized advice, and even schedule appointments for personalized shopping sessions in-store. Moreover, a special feature allows users to save images of their favorite products, creating a personalized mood board to share with their advisor.
Emphasizing their commitment to innovation, Saint Laurent considers this application a key component of their multifaceted digital approach. By harnessing the power of digital channels, the brand offers customers a dynamic and personalized experience that embodies the sophistication of Saint Laurent.
The release of the app is just one element of Saint Laurent’s extensive digital strategy. In April 2022, the brand plans to launch its podcast titled “Smoking,” providing a platform for influential individuals who inspire Saint Laurent. The legendary Catherine Deneuve will be the inaugural guest, lending her voice to the brand’s creative vision.
This investment in digital tools demonstrates Saint Laurent’s dedication to enhancing customer engagement and creating a seamless luxury experience. By captivating their loyal customer base and attracting new enthusiasts, the brand aims to immerse even more individuals in the unique world of Saint Laurent.
Useful links:
1. Saint Laurent Official Website
2. Kering Group Official Website
