Eyewear giant Safilo has made two major announcements this week, signaling its commitment to collaboration and innovation in the industry. The first announcement is a new partnership with esteemed fashion brand Etro. Under a 10-year global and exclusive licensing agreement, Safilo will design, manufacture, and distribute eyewear collections for Etro. This collaboration is in line with Etro’s expansion strategy, as it aims to enter key categories and broaden its product offering. Etro CEO Fabrizio Cardinali sees the partnership as an opportunity to enhance the brand’s lifestyle concept by integrating eyewear with its existing categories.
Safilo CEO Angelo Trocchia is equally enthusiastic about the partnership, stating that Etro’s luxury status and iconic patterns will enhance Safilo’s portfolio and strengthen its overall offering. The first collection from this collaboration, featuring sunglasses and optical frames, is set to launch for the Spring/Summer 2024 season.
In addition to the Etro partnership, Safilo also announced the early renewal of its global eyewear licensing agreement with luxury accessories brand Kate Spade. Having been a licensee for Kate Spade since 2000, this renewal marks a successful 23-year collaboration between the two companies. The partnership has been built on shared business values and mutual success, and both parties are eager to further grow the brand in its North American core market and expand its presence in other strategic regions.
These new agreements exemplify Safilo’s dedication to partnering with prestigious fashion brands and driving innovation in the eyewear industry. By leveraging its expertise in design, manufacturing, and distribution, Safilo aims to strengthen its portfolio while contributing to the growth and expansion of the brands involved. With their finger on the pulse of the latest fashion trends, Safilo continues to be a leading player in the global eyewear market.
For more information on Safilo’s collaboration with Etro, check out this article: Article 1. To learn about the early renewa of their licensing agreement with Kate Spade, click here: Article 2.
