Eyewear manufacturer Safilo has announced that it has secured a five-year licensing agreement for Carolina Herrera eyewear, further expanding its brand portfolio and solidifying its position in the market. Beginning in January 2022, Safilo will take on the responsibility of designing, manufacturing, and distributing Carolina Herrera branded eyewear. This collaboration is seen as a significant opportunity for Safilo to enhance the brand’s image and expand its reach globally.
Carolina Herrera, renowned for its feminine and elegant approach to fashion, is a valuable addition to Safilo’s portfolio. The CEO of Safilo Group, Angelo Trocchia, expressed his excitement about the partnership, highlighting that Carolina Herrera is a globally-loved luxury brand with a strong reputation. This collaboration not only reinforces Safilo’s women’s proposition but also helps counterbalance recent brand exits.
The agreement aligns with Safilo’s business strategy, which focuses on reshaping its brand portfolio through new partnerships to drive growth and innovation. As a leading player in the eyewear market, Safilo aims to solidify its position further, capitalizing on its expertise in product design and distribution.
The upcoming Carolina Herrera eyewear collection is expected to embody the brand’s signature style, combining sophistication and trendsetting designs. Safilo’s craftsmanship and distribution capabilities will ensure that customers can enjoy high-quality eyewear that reflects Carolina Herrera’s luxurious and elegant aesthetic.
This partnership marks another milestone for Safilo’s expansion in the global eyewear market. Over the years, Safilo has become a trusted choice for major fashion brands venturing into eyewear, thanks to its commitment to craftsmanship, innovation, and fashion-forward designs.
Customers can expect the Carolina Herrera eyewear collection to debut in 2022, offering a range of stylish and sophisticated options that showcase the brand’s timeless elegance. With Safilo’s commitment to excellence and Carolina Herrera’s renowned fashion heritage, this collaboration is poised to succeed in the highly competitive eyewear market.
To learn more about Carolina Herrera eyewear, visit their official website here.
For more information about Safilo and their eyewear offerings, visit their website here.
