Italian eyewear company Safilo has recently secured an important five-year licensing agreement with fashion brand DSquared2. This deal involves Safilo taking over the manufacturing and distribution of eyewear products for DSquared2 from its competitor, Marcolin.
The first collection resulting from this collaboration will be unveiled during the SS22 season and will include a variety of sunglasses and optical frames for both men and women. The collection is scheduled to launch in January 2022.
CEO of Safilo, Angelo Trocchia, expressed his excitement about the partnership, recognizing the growth potential it offers in the fashion luxury industry. Trocchia commended DSquared2 founders, the Catens, for their exceptional stylistic talent and emphasized the market’s admiration for the brand’s distinctive and innovative style. He believes that the combination of Safilo’s capabilities and DSquared2’s unconventional approach to fashion will lead to excellent results in the years to come.
Dean and Dan Caten, the founders of DSquared2, also emphasized the significance of eyewear for their brand. They believe that this collaboration will strengthen their position in the industry and expand their presence in the market.
Safilo’s partnership with DSquared2 signifies a major milestone for both companies. It highlights Safilo’s commitment to expanding its brand portfolio and tapping into the fashion luxury segment. This agreement further solidifies Safilo’s reputation as a leading manufacturer and distributor of eyewear.
With Safilo’s expertise and DSquared2’s unique style, consumers can anticipate exciting and innovative eyewear collections over the next five years. This collaboration opens up new opportunities for both companies and sets the stage for future success in the fashion eyewear market.
For more information on the Safilo-DSquared2 partnership, refer to the following links:
1. Safilo Official Website
2. DSquared2 Official Website
