Sacred Gold is thrilled to announce its expansion in London’s vibrant West End with the opening of a new premium jewellery and piercing studio in the heart of Soho. The stunning two-storey boutique, located at 40 Berwick Street, will showcase the brand’s exclusive jewellery collection on the ground floor, while the basement will house a state-of-the-art in-house piercing studio.
The boutique will boast Europe’s largest selection of hand-made fine body jewellery from BVLA, a prestigious manufacturer known for its quality and craftsmanship. Sacred Gold is dedicated to providing a luxurious and aesthetic-focused experience that aims to revolutionize the London piercing scene and redefine customer expectations.
Guy Saar, a representative of Sacred Gold, expressed his enthusiasm for the opening, sharing that it has always been a dream to bring their unique concept to jewellery and piercing enthusiasts in Soho. The boutique’s presence will complement the diverse retail landscape of Berwick Street, joining other popular brands like Oliver Spencer, Sandqvist, Universal Works, Footpatrol, and Bleach.
Samantha Bain-Mollison, head of retail at Shaftesbury, emphasized the significance of customer experience and brand distinctiveness in the retail industry. She believes that Sacred Gold’s luxury approach and innovative offerings will be a valuable addition to Soho’s retail scene, attracting visitors with its creative flair. The arrival of Sacred Gold is poised to elevate Berwick Street’s reputation as a destination for trendy and unique shopping experiences.
For more information about Sacred Gold and their offerings, visit their website here. To explore other retail experiences in London’s Soho neighborhood, check out Shaftesbury’s website here.
