Thomas Sabo, the renowned jewellery brand, has expanded its Saboteur concept to the UK by opening its first brick-and-mortar store in Manchester. After launching online in mainland Europe in 2021, Saboteur combines a jewellery brand with a piercing studio, offering a one-of-a-kind experience. Founded by Thomas Sabo himself and his son Santiago, the brand brings a fresh perspective and cultural influence to the table. Rita Sabo, Thomas Sabo’s wife, is also involved in the brand as the artist and creative mastermind.
The Saboteur vision is built on a legacy of over 35 years of jewellery and design, with a mission to disrupt the world of elevated jewellery through bold and unapologetic design. The brand believes in pushing boundaries and redefining what jewellery can be.
Located on New Cannon Street in the Arndale Centre, the new Saboteur store in Manchester offers both the Fine Piercing and Petite Collections. It is the brand’s first physical store opening, following its successful online launch and subsequent brick-and-mortar stores in Austria, Germany, and Paris. Thomas Sabo has plans for further expansion in the UK, with upcoming openings in Leeds and Cambridge.
To celebrate the Manchester opening, Saboteur has launched a poster campaign called ‘Lend us your ears’. This campaign aims to catch the attention of potential customers and showcase the unique piercing services offered by Saboteur. Santiago Sabo expressed his confidence in the Saboteur Fine Piercing service, highlighting its differentiation in terms of hygiene, studio aesthetics, product quality, and customer service. The brand strives to deliver an exceptional experience for customers who want to experiment with ear piercings and create their own distinctive looks.
At Saboteur, there are no rules when it comes to piercings. The brand encourages self-expression and believes that piercings can be a form of creativity. The in-store piercers at Saboteur have received extensive training and can offer expert guidance on piercing combinations that suit each customer’s style and current trends. Saboteur aims to empower individuals to express their wild and unbounded creativity through their piercings.
With its debut store in Manchester, Saboteur is poised to make a splash in the British jewellery and piercing industry. The brand’s unique concept, commitment to quality, and focus on customer experience are set to attract individuals seeking something unconventional and exceptional in the world of jewellery and piercings.
If you are interested in learning more about Saboteur and their unique jewellery and piercing concept, you can visit their official website here: Saboteur Official Website. For updates on their latest collections, promotions, and store openings, follow their social media channels here: Saboteur Instagram.
