Rumors are circulating and getting stronger about a potential collaboration between a Luxury House and a sportswear giant. Specifically, in the coming month of December, Prada, an Italian House known for its luxury items, and Adidas, the German sportswear group, are expected to jointly unveil two sneaker models that are designed to celebrate and draw inspiration from the rich heritage and iconography of the two brands.
The combination of luxury and streetwear has proven to be a highly successful trend in recent years. This collaboration, referred to as #pradaforadidas, is likely to make a significant impact on the sneaker market. However, it may not be the only collaboration of its kind to capture attention in the near future.
Now, all eyes are turning towards Nike, the American sportswear brand, and its rumored collaboration with the fashion house Dior. This news is generating a lot of buzz within sneaker-focused media outlets. According to sources in these circles, the collaboration between Nike and Dior could result in a unique Air Jordan 1 sneaker. It is said that only 1,000 pairs of this exclusive shoe will be produced, and it is anticipated that it will have a price tag of around $2,000. If released in June 2020 as speculated, this collaboration has the potential to become Nike’s most expensive shoe on the market and could significantly impact prices in the resale market.
While many fashion houses have already delved into designing their own sneakers, the collaborations between luxury powerhouses and mass-market players are becoming increasingly popular. These partnerships tend to focus on creating exclusivity and rarity, qualities that sneaker collectors highly value. Street credibility, cross-targeting, and the merging of two brand universes have proven to be a winning combination in the sneaker segment, which currently represents a market worth €9 billion and accounts for 47% of the total shoe market.
Useful Links:
– Vogue: Prada x Adidas Collaboration Sneakers Details
– Business of Fashion: The Meaning of Collaboration in Fashion
