The infamous Carnaby Street, renowned for its historical ties to music and youth culture, is gearing up to host the world’s first Rolling Stones flagship store. Named RS No. 9 Carnaby, this groundbreaking establishment will soon grace the iconic London street in the trendy district of Soho. Fittingly so, as both the Rolling Stones and Carnaby Street rose to prominence during the same era, solidifying their status as cultural touchstones.
This revolutionary concept has been developed in collaboration with Bravado, a top merchandise and brand management company under Universal Music Group. Scheduled to debut on September 9, the store will showcase exclusive new fashion and merchandise under the RS No. 9 Carnaby brand.
The band shared their enthusiasm for the venture, stating, “Soho has always embodied the spirit of Rock ‘n’ Roll, making Carnaby Street the ideal location for our store. We are confident that this project, brought to life by our partners at Bravado, will offer an unparalleled experience to all London visitors.”
Despite the challenges posed by the ongoing global pandemic, the store’s strategic placement is poised to draw a diverse clientele, from eager tourists to local fashion enthusiasts. Carnaby Street has long been recognized as a hub for shoppers, professionals, and music lovers alike.
RS No. 9 Carnaby will boast a wide array of collections catering to fans of all ages, with offerings spanning from men’s and women’s fashion to children’s apparel and accessories. Moreover, exclusive collaboration pieces from esteemed brands like Baccarat, The Soloist, and Stutterheim will be up for grabs. A highlight of the store’s lineup is the introduction of ‘Stones Red’, an official Pantone shade inspired by the Rolling Stones’ iconic logo.
Patrons can expect to find limited-edition vinyl releases alongside a lively in-store ambiance complemented by the band’s timeless tunes. The store’s interior will mirror the Rolling Stones’ signature red and black branding, with lyrical floor inscriptions and album artwork adorning the fitting rooms.
In essence, RS No. 9 Carnaby is slated to become a must-visit destination for both die-hard Rolling Stones enthusiasts and fashion aficionados. Seamlessly blending the band’s musical legacy with cutting-edge fashion offerings, this store promises an unparalleled experience in the heart of London’s bustling Soho neighborhood.
For more information on RS No. 9 Carnaby and its upcoming offerings, visit the Rolling Stones’ official website here. Also, keep an eye on Bravado’s website for updates on exclusive merchandise releases here.
