Roxy has recently announced its latest collaboration with renowned snowboarder Chloe Kim, a two-time Olympic gold medalist. This partnership follows the success of Roxy’s previous collection with Stephanie Gilmore, a seven-time world surfing champion. Roxy’s strategy of collaborating with its athletes is an integral part of its marketing approach, as it seeks to not only showcase their lifestyle but also the unique culture of boarding.
Chloe Kim is widely recognized as a global icon in women’s snowboarding, having achieved remarkable success with numerous medals at the X Games and two Olympic gold medals. The collection developed in collaboration with Chloe Kim comprises seven different pieces, such as snow jackets, pants, overalls, a half-zip fleece, mittens, and a beanie. With its pastel colors and stunning marble effect print, this collection offers snowboarders a stylish and functional range of attire. Additionally, the pieces are equipped with cutting-edge technology, including Dryflight for waterproofing and Primaloft insulation. Furthermore, Roxy has incorporated its innovative HydroSmart solution into the garments, a natural formula that moisturizes and protects the skin from the cold.
Roxy is renowned for its technical expertise in women’s boardsports, and the collaboration with Chloe Kim further reinforces this commitment. The brand aims to bring added value to its collections, whether through providing wetsuits and swimsuits for the summer or snowboarding gear for the winter. Additionally, Roxy is actively promoting its Warmlink technology, which features an integrated heating panel that is expected to be highly sought after by customers.
Beyond its technical prowess, Roxy has positioned itself as a leading brand in the boardsports market. With a focus on surfing, snowboarding, yoga, and fitness, Roxy is well-equipped to cater to the diverse needs of athletes in different regions and markets. The brand boasts a diverse management team hailing from Australia, the United States, and France, providing a global perspective that resonates with customers worldwide.
The year 2022 has proven to be a successful one for Roxy, as the brand has experienced growth in all regions compared to the previous year. Roxy is also investing heavily in digital development, including the launch of a mobile application that enhances customer engagement. Notably, the sport of surfing, particularly for women, is witnessing an unprecedented surge in popularity, which bodes well for Roxy’s future growth and success.
In summary, Roxy’s collaboration with Chloe Kim serves as a testament to the brand’s commitment to women’s boardsports and its dedication to delivering high-quality and fashionable gear for athletes. With an effective marketing strategy and a focus on technical innovation, Roxy is poised for continued success in the industry.
Useful links:
1. Roxy Official Website
2. Roxy Snowboarding Blog
