Ron Dorff, the renowned European athleisure brand, has taken a significant step in expanding its reach by launching a flagship store in New York City. While the brand already boasts stores in Paris, London, and Berlin, the decision to establish a presence in the Big Apple was driven by the brand’s strong online presence in the United States. In fact, an impressive 35% of Ron Dorff’s global sales come from the US, with 12.5% originating from New York alone.
Situated at 475 Broome Street in Lower Manhattan, the flagship store occupies two floors and offers a generous retail space of 4,565 square feet. To identify the perfect location for its US store, Ron Dorff enlisted the expertise of Harper Dennis Hobbs (HDH), a strategic retail property consultancy.
Hannah Mahoney, Director at HDH, commended Ron Dorff for successfully weathering the challenges posed by the Covid-19 crisis and praised its implementation of an omnichannel strategy. By leveraging both its online platform and physical stores, the company has not only maintained growth but also driven sales. In addition to the grand opening in the US, Ron Dorff took the opportunity to launch a third store in The Royal Exchange, a prestigious location in London’s The City, further solidifying its global footprint.
The brand’s ambitious growth strategy and geographic expansion have recently received a significant boost from Puma Private Equity, a UK-based investment firm. With a €4 million investment, Ron Dorff is well-positioned to tackle the challenges and opportunities that lie ahead. Despite the adversity brought about by the pandemic, the brand saw impressive sales figures in 2020, particularly in the online realm.
The launch of the flagship store in New York City marks another monumental achievement for Ron Dorff as it continues to carve its path as a leading athleisure brand in the international market. With its unwavering commitment to luxury sportswear and a successful omnichannel approach, this brand is poised for significant growth and expansion in the years to come.
Useful links:
1. Official Ron Dorff website
2. Harper Dennis Hobbs (HDH) website
