Burberry has once again chosen Romeo Beckham to be the face of its autumn-winter collection. The son of Victoria Beckham, a famous stylist, had previously posed for the brand and is now back to showcase himself in a festive and magical short film. Christopher Bailey, Burberry’s creative director, expressed his excitement about Romeo’s new role, stating that he has charm, style, and endless energy.
The choice of Romeo Beckham as the face of Burberry is not arbitrary. The brand aims to captivate and mesmerize its audience during the festive season. The innocent and mischievous features of Romeo perfectly match the magic of Christmas, reminding everyone to embrace their inner child, even if only for a few seconds.
In addition to highlighting Romeo’s charm, Burberry also seizes this opportunity to solidify its position as one of the most iconic British brands. The film prominently features the brand’s legendary trenches and scarves adorned with the famous tartan print. It also showcases the streets of London, a setting commonly associated with British culture, alongside characters such as businessmen, policemen, and members of the royal guard.
For its promotional video, Burberry drew inspiration from Broadway musicals. Romeo was joined on set by models Hannah Dodd and Anders Hayward, both of whom he helped bring together for an enchanting waltz. The trio was accompanied by 50 dancers who performed a sparkling choreography envisioned by Lynne Page, set to the tune of “The Way That I Live” by Ed Harcourt. The short film was directed by Christopher Bailey, who described it as a celebration of everything Burberry stands for, including their iconic trench coat, cashmere scarf, incredible music, British weather, and collaboration with talented individuals.
The release of this short film coincides with Burberry’s new partnership with Printemps Haussmann. This year, Burberry has designed the Christmas windows of the renowned department store around a fantastic tale.
Useful links:
1. Burberry Official Website
2. Printemps Haussmann Official Website
