Rolls-Royce, the British car manufacturer, has introduced its exclusive new application, known as Code name Whispers. This luxury app has been developed over a span of two years, with a select group of beta testers, and is now prepared to cater to the brand’s prestigious customers in the UK, Europe, the US, and the Middle East. The Whispers application is specifically designed for owners of new Rolls-Royce vehicles, aiming to provide unparalleled services that align with the House’s exceptionally high standards.
Described as “a gateway to the rarest products and services in the world,” the app is structured around three key pillars. The first pillar focuses on engaging the community with unique content, including a carefully curated collection of inspirational destinations. The second pillar offers an online retail space where special orders can be placed and exclusive events can be booked. From accessing behind-the-scenes moments at prestigious events like the Grammy Awards, the Oscars, or Coachella, to experiencing premieres at Art Basel or meeting athletes ahead of the Olympics, the Whispers app aims to fulfill even the most extravagant desires of its ultra VIP club members.
“We are thrilled to officially launch our Whispers application, a digital and innovative rendition of the Rolls-Royce House, meticulously designed and developed over a span of two years. Whispers is truly one of a kind, presenting itself as a digital portal to a world beyond fascination; a space where the extraordinary blends seamlessly with the exceptional, while meeting the expectations of our diverse and esteemed clientele. Whispers offers our community exceptional experiences, rare and desirable products, and invaluable recommendations shared by our community,” said Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars.
One of the standout features of the Whispers application is its function as a social network, enabling members to share their interests, tastes, products, collections, and viewpoints. Moreover, this tool provides an opportunity for members to communicate directly with the Rolls-Royce management committee.
The Whispers app encapsulates the essence of exclusivity, loyalty, and luxury, embodying the characteristics of a VIP club. It aligns with the major trends identified in our White Paper on the New Opportunities of Luxury, presenting itself as “the most exclusive Members’ Club in the world.”
Useful Links:
– Rolls-Royce Motor Cars
– Whispers Official Website
