The Rolling Stones store on London’s iconic Carnaby Street is taking strides to connect with a younger audience through its latest collaboration. Rolling Stones x Tommy Hilfiger, the RS No 9. Carnaby merchandising arm of the acclaimed rock band, has partnered with Tommy Hilfiger to release a music-inspired collection titled ‘Tommy Revisited: Music Edition’. This collaboration seamlessly merges Tommy Jeans streetwear with tour merchandise-inspired apparel, paying tribute to the legendary rock band, The Rolling Stones.
The collaboration between the Rolling Stones and Tommy Hilfiger is a natural fit, given the inherent connection between music and fashion for both brands. Tommy Hilfiger has always drawn inspiration from music, which has been evident in his designs since his early days in the fashion industry. This deep passion for music is ingrained in the DNA of Tommy Jeans. The US fashion house revealed that The Rolling Stones were one of the first bands that Tommy Hilfiger truly adored.
The collection boasts an array of streetwear essentials like t-shirts, hoodies, and shirts that are adorned with the iconic ‘tongue & lips’ logo, a symbol intricately linked to the Rolling Stones. This logo pays homage to the ‘1999 Rolling Stones X Tommy Hilfiger No Security’ tour merchandise, but with a contemporary Tommy Jeans streetwear twist.
Since its opening 14 months ago, the Rolling Stones store on Carnaby Street has been actively seeking collaborations to remain connected with a younger demographic. Apart from the Tommy Hilfiger partnership, the store has collaborated with various brands for special collections. It joined forces with Team GB for a collection celebrating the Summer Olympics, co-created a football-themed range with Umbro for the Euro Championships, and even launched a beach lifestyle brand in collaboration with Sunnylife Australia.
The Rolling Stones x Tommy Hilfiger collaboration represents a significant milestone for the Carnaby Street store, enabling it to extend its reach to a broader audience while maintaining its appeal to music aficionados and fashion enthusiasts alike. With its remarkable blend of music heritage and streetwear style, this collection is bound to resonate with fans of both The Rolling Stones and Tommy Hilfiger.
For more information on the Rolling Stones x Tommy Hilfiger collaboration, visit the official Rolling Stones store website and the Tommy Hilfiger website.
Useful links:
1. Rolling Stones Store
2. Tommy Hilfiger
