Roger Vivier, the prestigious French footwear brand known for its iconic crystal-encrusted “Broche” buckles, is now making a bold move into the world of jewellery. This new venture marks a significant milestone for the brand, which has experienced remarkable growth since being acquired by the Italian group Tod’s in 2017. In fact, Roger Vivier now accounts for a sizable 21% of total sales within the Tod’s group and has seen a commendable 13% increase in revenue over the past nine months.
To mark this exciting expansion, Roger Vivier has enlisted the striking Anglo-Cypriot model, Sophia Hadjipanteli, as the face of its inaugural jewellery collection. This debut range includes a stunning selection of pieces ranging from bracelets and chokers to earrings, a tiara, and a hair clip. Creative director Gherardo Felloni has infused the brand’s distinctive flair into these new designs, drawing inspiration from the beloved crystal-embellished buckles that have long defined Roger Vivier footwear collections.
Crafted with meticulous attention to detail in Italy, the birthplace of Roger Vivier’s renowned buckles, this jewellery line embodies the brand’s commitment to quality and craftsmanship. Prices for the collection range from 230 euros for bracelets to 680 euros for the intricately adorned earrings, offering luxury and elegance at accessible price points. Customers can expect to find these exquisite pieces both in Roger Vivier stores and select multibrand retailers, as well as online through the brand’s e-commerce platform.
To herald the launch of the jewellery collection, a captivating campaign featuring Sophia Hadjipanteli will be unveiled on social media platforms starting December 7th. Known for her distinctive features and boundary-pushing activism, Hadjipanteli will showcase the new pieces in a series of visually stunning images that are sure to captivate audiences around the world.
As Roger Vivier ventures into the realm of jewellery, the brand reaffirms its position as a powerhouse in the luxury industry, dedicated to offering a diverse range of exquisite products to its discerning global clientele. Keep an eye out for more exciting releases from Roger Vivier in the months ahead, as they continue to push boundaries and set new standards in the world of luxury fashion.
To learn more about Roger Vivier’s latest collections and offerings, visit their official website here. For the latest updates and behind-the-scenes glimpses, follow Roger Vivier on Instagram @rogervivier.
