Italian luxury brand Roberto Cavalli has taken a bold step towards enhancing its customer experience by opening a new store in the bustling Lower Manhattan Seaport District. Led by Creative Director Paul Surridge, the brand aims to create a space that goes beyond mere retail, offering a truly immersive experience for visitors.
Spanning across two spacious stories and covering an impressive 200 square meters, the new store made its debut during New York Fashion Week. Showcasing a thoughtfully curated selection of pieces from Roberto Cavalli’s collections, as well as exclusive capsule collections, the store is a true haven for fashion enthusiasts.
Stepping inside the store, customers are greeted by a captivating interior design that seamlessly blends post-industrial aesthetics with modern luxury. Exposed brick walls, sleek white surfaces, and suspended metal rods for displaying clothing create a visually striking backdrop. The inclusion of video walls further elevates the experience, with the current feature being Roberto Cavalli’s evocative Fall/Winter 2018 campaign film shot by renowned photographer Mario Sorrenti.
Beyond just a retail space, the Seaport District store is poised to become a cultural hub for Roberto Cavalli. Plans are already in motion for a series of events and product launches, including an exclusive preview of the Pre-Fall 2019 collection in November and the official release of the V1PER sneaker, first unveiled during the brand’s Spring/Summer 2019 show in Florence.
Looking ahead, Roberto Cavalli is gearing up for a year filled with exciting collaborations and events that will strengthen its ties to the vibrant New York art and fashion scenes. In a teaser for what’s to come, the brand has hinted at a forthcoming project with a prestigious American fashion institute. The store’s opening aligns with The Howard Hughes Corporation’s initiative to revitalize the Seaport District, following the successful launch of 10 Corso Como during New York Fashion Week.
Fashion enthusiasts and Roberto Cavalli devotees are encouraged to visit the Seaport District store until August 2019 to witness the brand’s new vision firsthand. Promising a unique shopping experience that combines luxurious fashion with cutting-edge multimedia displays, the store is set to be a hub for creative connections within the fashion industry.
To learn more about Roberto Cavalli and its latest collections, visit their website here. For updates on events and collaborations happening at the Seaport District store, follow their Instagram page @roberto_cavalli.
