Roberto Cavalli, the renowned Italian luxury label, has taken a bold step in engaging with its customers by introducing a lifestyle collection accompanied by a captivating online experience. In collaboration with communications agency Out There and digital design hub Centounopercento, the brand has created a virtual residence called the Cavalli Mansion. This immersive experience allows fans to explore the Cavalli home decoration line in a unique videogame-like setting.
The Cavalli Mansion is not just a showcase for the brand’s Home Collection products, but also highlights the accessories designed by Creative Director Fausto Puglisi. With a glimpse into the entire design world of Roberto Cavalli, the mansion serves as a preview for the Cavalli Tower, an upcoming real estate project in Dubai scheduled for inauguration in 2026.
Stepping into the virtual Cavalli Mansion is truly an extravagant and opulent experience. Users embark on a treasure hunt-like adventure as they click on various objects within the mansion, transporting themselves into a world of luxury. Imagine palm trees taking on a pinkish hue, rooms bathed in a reddish glow, and walls bursting into flames. The presence of exotic animals such as monkeys, parrots, and pink flamingos adds vibrancy and life to the virtual rooms.
Beyond the visual spectacle, visitors to the Cavalli Mansion can enjoy the brand’s curated playlist and listen to music that enhances the overall experience. By clicking on each product, fans can also explore detailed descriptions, creating an interactive platform for engagement and seamless shopping. The Cavalli Mansion offers a range of ambiances, from the trendy streets of Brooklyn to the glamour of Beverly Hills, and the timeless elegance of Milan and Versailles.
Acquired by the investment firm of Emirati magnate Hussain Sajwani in late 2019, Roberto Cavalli is now based in Milan and led by managing director Ennio Fontana, with Creative Director Fausto Puglisi overseeing the brand’s style. The Cavalli Mansion represents the brand’s innovative approach to engaging with customers and creating immersive experiences that blend fashion, lifestyle, and luxury. It further solidifies Roberto Cavalli’s position as a leading player in the fashion and lifestyle industry.
To explore the Cavalli Mansion and experience the luxury for yourself, visit their website [link]. For more information on the Cavalli Tower project in Dubai, click [link].
(Note: The links provided above are fictional and are for illustrative purposes only.)
