Rites, a popular fashion resale and rental platform, has set its sights on East London by opening its first-ever pop-up store called ‘Rites Relove’. Located in Broadway Market, this temporary store will be open from Wednesday until 5 April and showcases a curated collection of pre-loved, sample, and archive clothing, dresses, bags, and accessories. The primary goal of this pop-up is to combat clothing waste and bring about positive change in the fashion industry by encouraging the circulation of fashion.
Shoppers visiting Rites Relove will have the opportunity to explore an impressive range of labels, including Faithfull the Brand, Stine Goya, Arkitaip, and Rixo, all at discounts of up to 80% off. For those fashion enthusiasts looking for more unique finds, the store will also have vintage pieces from luxury brands like Gucci, Balenciaga, and Miu Miu. However, Rites Relove is not just about shopping; it aims to provide an immersive experience by hosting a variety of events throughout the month.
In addition to shopping, customers can also book shopping appointments and delve into the world of resale by selling their own preloved items. Rites has partnered with Croco Studio flowers and ethical platform Sustainable Dept Store to create a comprehensive shopping experience that goes beyond just fashion. Sustainable Dept Store offers a range of organic beauty, conscious fashion, and ethical homewares brands, perfectly complementing Rites’ commitment to sustainability.
Founder Meg O’Hara stressed the significance of the pop-up store, particularly for those individuals who have contemplated monetizing their own wardrobes but have yet to take action. Rites Relove aims to encourage participation in the circular fashion economy, where items can be loved and cherished by multiple owners, thereby minimizing the environmental impact of excessive consumption.
As Rites establishes itself in East London, it introduces a novel perspective on fashion, sustainability, and conscious consumption. By offering carefully selected pre-loved pieces, attractive discounts, and engaging events, Rites Relove provides a distinctive shopping experience that promotes a circular approach to fashion. Moreover, it empowers individuals to make a positive impact on the industry and become more conscious consumers.
Here are two useful links related to the article:
1. Rites Official Website: Visit the official website of Rites to learn more about their fashion resale and rental platform.
2. Sustainable Dept Store: Explore the ethical platform that collaborates with Rites to offer organic beauty, conscious fashion, and ethical homewares brands.
