English singer-songwriter Rita Ora has recently been announced as the new global brand ambassador for Thomas Sabo for the next two years, marking an exciting partnership for the German jewelry brand’s Autumn Winter 2019 campaign.
This collaboration with Thomas Sabo adds to Ora’s impressive portfolio of fashion industry partnerships, including her work with Guiseppe Zanotti and Escada. Known for her trendsetting style, Ora’s influence extends beyond the music world to the fashion realm. Her partnership with Thomas Sabo, along with other German retailers like Deichmann, further solidifies her presence in the global fashion scene.
In a surprising twist, Ora made a guest appearance on The Voice in Germany in 2017, where the judges failed to recognize her. However, in the UK, Ora is a household name, and her popularity continues to soar globally. This makes her the ideal ambassador for brands like Deichmann and Thomas Sabo, aiming to reach diverse markets with her broad appeal.
Expressing her enthusiasm for the collaboration, Ora shared, “My Thomas Sabo campaign aims to empower women to experience this magical boost of jewelry and to inspire other women to create personal looks full of energy and liveliness.” Captured by renowned artist Cass Bird, the campaign features a striking range of necklaces and bracelets set to hit stores on 15 July.
Rita Ora’s partnership with Thomas Sabo marks a new chapter in her journey as a global brand ambassador and fashion icon. Known for her distinctive style and charismatic persona, Ora is set to infuse the brand’s upcoming collections with a fresh and vibrant energy that resonates with consumers worldwide.
For more information on Rita Ora’s collaboration with Thomas Sabo, visit Thomas Sabo and Rita Ora’s official website.
