China’s luxury shoppers are increasingly seeking the help of professional organizers to handle their ever-expanding wardrobes as their love for high-end fashion shows no signs of slowing down. The remarkable growth of China’s economy has paved the way for a surge in conspicuous consumption, with a rising number of affluent individuals indulging in designer brands to flaunt their social status.
According to McKinsey’s 2019 China Luxury Report, Chinese consumers make up a third of global luxury spending, underscoring their significant influence in the luxury market. Despite the challenges posed by the global pandemic, their appetite for luxury goods remains robust, with the highly anticipated “Single’s Day” on November 11 expected to once again shatter records as the world’s biggest shopping extravaganza.
Take the case of Chen Rui, a luxury aficionado grappling with a vast collection of high-end items from renowned brands like Louis Vuitton and Prada. Her overflowing walk-in closet, brimming with designer labels, frequently led to conflicts with her spouse. To regain control over her possessions, Chen opted to enlist the help of a team of expert home organizers to streamline and tidy up her wardrobe.
Under the leadership of Yu Ziqin, a graduate of Liucundao – a prestigious home organizing institution, these professionals form part of a burgeoning industry in China dedicated to catering to the needs of the wealthy. With over 3,000 specialists operating in the field, the market for home organizing services is poised to hit a staggering 100 billion yuan ($14.9 billion) this year.
In contrast to the minimalist ethos espoused by Marie Kondo, Chinese home organizers adopt a different approach focused on preserving belongings through smart storage solutions and thoughtful arrangements. Clients, typically earning an annual income exceeding one million yuan, are willing to shell out upwards of $2,000 for an organizing service that might span several days.
As more Chinese consumers embrace online shopping and mobile commerce, the demand for effective storage solutions has never been higher. With an average of nearly 60 express deliveries per person in a year, China’s bustling urban centers pose a formidable challenge when it comes to finding adequate space for storing one’s possessions.
For individuals like Chen Rui, the assistance of home organizers transcends mere decluttering – it’s about crafting a serene living environment and instilling a sense of order amidst a whirlwind world of luxury indulgence. As the industry continues to flourish, the pivotal role played by these professionals in managing the assets of China’s affluent elite is gaining recognition and appreciation.
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