Italian department store chain Rinascente is bucking the trend of the retail crisis by making significant investments in its stores. The recent opening of a flagship branch in Rome in late 2017 is just the beginning, as the company, owned by Central Group, is now turning its attention to major renovation projects in Turin and Florence, with further plans for expansion into Naples on the horizon.
Rinascente’s strategy is centered around selecting prime locations and elevating its offerings to create accessible-luxury hubs that appeal to a younger, cosmopolitan audience. By closing down less profitable stores and revamping existing ones, the company aims to stay ahead of the economic challenges facing Italy and attract more customers.
In Turin, a notable renovation project is underway, with Rinascente doubling its retail space and undergoing a modern facelift designed by esteemed architects and designers. The goal is to refresh the store’s look to resonate with the brand’s upscale image and draw in a new wave of shoppers.
Meanwhile, in Florence, Rinascente is undergoing a substantial transformation that includes the addition of a rooftop terrace and a renewed focus on showcasing Italian-made products and local brands. The store’s product lineup will see an expansion to include more luxury and innovative labels, in addition to its traditional offerings like leather goods, accessories, and footwear.
CEO Pierluigi Cocchini stresses the importance of constantly evolving the stores to stay relevant and connected to the local market. By closely monitoring trends and collaborating with cutting-edge labels such as Balenciaga, Off-White, and Thom Browne, Rinascente aims to offer customers the latest fashion-forward products.
With strong revenue growth and impressive sales figures, Rinascente is well-positioned for success in the upcoming year. The company’s dedication to innovation and customer-centric initiatives, such as a personalized shopping service through WhatsApp, have been met with positive feedback from customers and are driving growth. As part of the Central Group, Rinascente benefits from being part of a larger network that is investing in modernizing its stores to meet the evolving tastes of today’s shoppers.
Overall, Rinascente’s unwavering commitment to providing top-notch experiences and its emphasis on creating unique, upscale shopping environments are laying the groundwork for continued success in a fiercely competitive retail landscape. With a solid presence in Italy and a growing reputation for quality and luxury, Rinascente is poised to remain a premier destination for fashion and lifestyle enthusiasts for years to come.
For more information on Rinascente’s latest projects and offerings, visit their official website here.
To stay updated on the latest retail trends and developments in the Italian market, check out Retail Gazette’s Italy section here.
