Rimowa, the German luxury luggage brand under the LVMH group, has recently introduced a new service called the Rimowa Passport Studio. This service is dedicated to providing passport photos and aims to enhance the brand universe of travel. The Passport Studio is located in Rimowa’s flagship store in New York’s SoHo district.
Traditional passport photo-taking can often be a dull and unexciting experience. However, with the introduction of the Rimowa Passport Studio, this is set to change. The high-end booth is designed as a dedicated space for official portrait photography. It offers an adjustable seat, flattering lighting, a capsule format, and a modern and stylish décor. Visitors can enjoy a fully automated user experience and leave with a printed portrait in the standard 2×2 format. In line with digital trends, the printed copy is accompanied by a digital version.
The launch of the Passport Studio coincides with the gradual resumption of international travel after months of restrictions due to the COVID-19 pandemic. By focusing on utility and exclusivity, Rimowa aims to meet the needs of consumers in this new travel landscape. The brand’s DNA, rooted in the world of transportation, enhances the value of this service. Emelie De Vitis, Chief Marketing Officer of Rimowa, states, “This new location presents an exciting opportunity for us to continue developing the American market and explore innovative ways to connect with our audience on various aspects of modern travel, especially during this period of limited mobility.”
For those in need of a passport photo, the Rimowa Passport Studio is located at 99 Prince Street in New York City.
Useful Links:
– Rimowa Passport Studio Official Website
– Travel + Leisure Article on Rimowa Passport Studio
