Rimowa, a renowned brand celebrated for its robust aluminum luggage, is stepping into the realm of fashion with a fresh line of bags tailored towards a younger, more dynamic demographic. This new collection, named Rimowa Never Still, is meticulously crafted in Italy and showcases five adaptable styles, each boasting contemporary silhouettes and the brand’s distinctive grooved design.
The Never Still range offers a plethora of unique features, including bespoke hardware adorned with the Rimowa monogram and logo, a travel strap for effortless attachment to suitcases, and a personalized address tag for added convenience. Available in a spectrum of colors like black, gray, cactus, desert rose, and saffron, these bags are fashioned from premium materials like water-resistant canvas and plush leather with a soft touch.
CEO Alexandre Arnault is brimming with enthusiasm about the debut of the Rimowa Never Still collection, emphasizing the brand’s rich legacy of pioneering advancements in the realm of travel and mobility. This exciting new product line continues to uphold Rimowa’s tradition of marrying impeccable design aesthetics with unparalleled functionality, catering to the evolving needs of today’s discerning travelers.
Under Arnault’s stewardship, the Rimowa brand has undergone a significant expansion, marked by high-profile collaborations with the likes of Supreme, the unveiling of a state-of-the-art eyewear collection, and a groundbreaking advertising campaign that prominently features basketball luminary LeBron James. The Never Still assortment comprises backpacks replete with padded straps, ingenious magnetic logo buckles, and well-appointed interior pockets tailor-made for electronic gadgets. The tote bag boasts custom compartments designed to accommodate laptops and smartphones, complemented by a dual-handle system that allows for versatile carrying options.
The Weekender model, a standout offering from the Never Still lineup, seamlessly combines canvas and leather to create a capacious interior outfitted with zippered compartments, making it an ideal companion for quick jaunts or professional excursions. The entire Never Still range is slated to hit selected Rimowa outlets globally and will also be available for purchase online at Rimowa.com come mid-January 2021.
With a storied history dating back to 1898, Rimowa has become synonymous with aviation-inspired construction techniques and the iconic grooved design that has set it apart in the luggage landscape. The introduction of aluminum cases in 1937 heralded a new era in travel accessories, with the revolutionary polycarbonate cases introduced in 2000 further solidifying Rimowa’s status as an industry trailblazer. Following its acquisition by luxury conglomerate LVMH in 2017, Rimowa has continued to push boundaries, continually innovating and delivering travelers with a slew of durable, chic luggage options that reflect the brand’s commitment to excellence.
Click here to explore the latest offerings from Rimowa. For more updates and information about Rimowa’s collaborations and product launches, visit the official website here.
