Rikard Frost, a highly experienced and respected figure in the fashion industry, has accepted the prestigious position of CEO at the renowned Scandinavian fashion label, Filippa K. Set to officially assume his new role in April, Frost will be succeeding Erik Björk, who will continue to act as the interim CEO until Frost’s arrival.
The decision to appoint Frost as the new CEO has been met with enthusiasm from Filippa K, who praised his extensive global knowledge and expertise in the direct-to-consumer market. According to the company’s chairman, Joakim Skarborg, Frost’s background aligns perfectly with Filippa K’s core values and rich heritage, making him the ideal candidate to lead the brand through its next phase of growth and evolution.
Before joining Filippa K, Frost held the position of Chief Consumer Officer at Alexander Wang in New York, where he gained valuable insights and experience in key fashion markets worldwide, including the UK, US, France, and China. His appointment underscores Filippa K’s commitment to advancing sustainable practices within the fashion industry on a global scale.
Frost’s previous role at Acne Studios, where he spearheaded digital transformation initiatives, has equipped him with a profound understanding of Scandinavian fashion and e-commerce strategies. During his tenure at Acne, the brand made a successful transition from a local denim label to a globally recognized luxury fashion house, showcasing Frost’s pivotal role in driving expansion and enhancing customer engagement.
In a statement, Frost expressed his excitement about his upcoming role at Filippa K, emphasizing his dedication to instigating meaningful change within the fashion industry at a global level. With Filippa K’s current presence in 72 markets, Frost’s leadership is expected to propel the brand towards further growth and success, leveraging his wealth of experience and innovative approach to drive innovation and sustainability initiatives.
To learn more about Filippa K and their sustainable fashion practices, visit their official website here.
For updates on Rikard Frost’s leadership journey at Filippa K, follow the brand on their social media platforms here.
