Rihanna is poised to make a major splash in the fashion world with the highly anticipated launch of her new global label in partnership with LVMH. The luxury French group recently announced the official debut of the brand, named Fenty, which is scheduled to hit the fashion scene in spring 2019. This collaboration between Rihanna and LVMH is expected to bring a fresh, innovative perspective to the industry.
Having already established herself as a fashion icon through her successful ventures in sportswear, lingerie, and beauty, Rihanna is now expanding her empire with the creation of Fenty. The new label will encompass ready-to-wear clothing, footwear, and accessories, further solidifying her position as a force to be reckoned with in the fashion world.
Fenty is said to embody Rihanna’s personal style and vision for fashion, with the singer actively involved in its development and design. The brand’s logo was recently unveiled in a press release, offering a sneak peek into the aesthetics and direction of Fenty. Rihanna has expressed her excitement about the partnership with LVMH, citing the creative freedom and business support provided by the renowned luxury conglomerate.
Bernard Arnault, the CEO of LVMH, has praised Rihanna for her entrepreneurial drive and creative talent, citing her instrumental role in the success of Fenty Beauty. The collaboration between Rihanna and LVMH is seen as a powerful combination of artistic vision and business acumen, boding well for the future of the Fenty label in the competitive luxury fashion market.
With anticipation building for the launch of Fenty, fans can stay updated on the latest news and releases by subscribing to the brand’s mailing list on the official website, www.fenty.com. It’s clear that Rihanna’s partnership with LVMH is set to shake up the fashion world, and the industry is eagerly awaiting the debut of Fenty.
To read more about Rihanna’s collaboration with LVMH and the launch of Fenty, check out the latest updates on Vogue and Harper’s Bazaar.
