Rick Owens made waves in the fashion world with his recent announcement of a collaboration with the French sneaker brand Veja, a move that delighted fashion enthusiasts everywhere. This unexpected partnership was unveiled at Rick Owens’ Fall/Winter 2019 menswear show, where models confidently walked down the runway in Veja sneakers, paired with Owens’ iconic platform wedges.
While this collaboration marks a departure from Owens’ previous four-year partnership with Adidas, it is a step in the right direction for the designer’s dedication to sustainability. Owens, known for his eco-friendly approach to fashion, chose to work with Veja because of their commitment to environmental responsibility. In his own words, “[Veja] was the most eco-friendly sneaker label I was able to find. I’m in favor of a more responsible attitude towards consumption, with our future in mind, and we need to start somewhere.”
Veja sneakers are renowned for their vegan principles and their use of sustainable materials like organic cotton and Amazon rainforest-sourced rubber. The new model born from the collaboration with Rick Owens is available in three classic colors – black, taupe, and white – and is priced at €285.
The fashion industry has taken notice of this innovative collaboration, shining a spotlight on the importance of eco-conscious practices in today’s world. With two powerhouses like Rick Owens and Veja teaming up, the future of sustainable fashion is not only promising but also incredibly stylish.
For more information on Rick Owens x Veja collaboration, visit their official website here. To explore more about the sustainability efforts of Veja, click here.
