Richemont, the luxury goods company, is leveraging the popularity of streaming platform Netflix to boost its online sales platform. The company’s online platform will be featuring a dedicated section for the new show “Who’s next in Fashion?” which aims to discover the fashion talents of the future. The show will consist of ten episodes and will be hosted by well-known fashion personalities Tan France and Alexa Chung. Chung, who also owns her own fashion brand, will have her designs available on the Net-A-Porter website.
The competition will see 18 candidates compete in challenges related to the fashion and design industries, with the ultimate winner receiving a prize of $250,000 and having their designs showcased and sold on the Net-A-Porter website. A jury made up of fashion industry experts, including Elizabeth Von der Goltz, Director of Buying at Net-A-Porter, and Eva Chen, Head of Fashion Partnerships at Instagram, will evaluate the contestants. Additionally, esteemed stylists and designers such as Phillip Lim, Prabal Gurung, and Christopher Kane will also be invited to evaluate the competitors.
Elizabeth Von der Goltz expressed excitement about collaborating with Netflix on the show, highlighting the opportunity it provides to support fashion talent worldwide. The first season of “Next in Fashion” is scheduled to debut on Netflix on January 29th.
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