Reworld Media, a media company that operates in various formats, is enhancing its fashion division by acquiring Grazia and Icon from the Mondadori group. The agreement, valued at approximately 6.5 million euros, grants Reworld Media global control over Grazia, a women’s lifestyle magazine, and Icon, a men’s magazine. Reworld Media already operates Grazia in France and aims to expand its presence in new markets through this acquisition.
Grazia currently has licensees in 21 countries, including China, the United States, Latin America, Australia, and Germany. The total acquisition price may increase by 2 million euros based on the performance of these publications in 2023. Reworld Media reports that the company being acquired generated 18 million euros in turnover in 2021 and plans to utilize its expertise and knowledge to further penetrate the international market.
Gautier Normand, the managing director of Reworld Media, believes that this acquisition represents a significant milestone in the company’s international development strategy. He states that Reworld Media will strengthen its unique position through its 80 proprietary brands, expertise, and innovation capabilities. Normand envisions this expansion as a growth opportunity, starting with one of the most influential media names globally.
Founded in 2012, Reworld Media operates media in print, digital, audio, and video formats. Additionally, the company has a business-to-business division that offers brand marketing solutions to companies. With a presence in 1,150 countries, Reworld Media reported a turnover of nearly 470 million euros in 2021.
The acquisition of Grazia and Icon will empower Reworld Media to bolster its position in the fashion industry and expand its reach in new markets. As the company continues to execute its international development strategy, it aims to leverage its expertise and successful track record to drive growth and innovation. With its extensive portfolio of brands and diverse media formats, Reworld Media is poised to make a significant impact in the global media landscape.
Useful links:
1. Reworld Media Official Website
2. Grazia International Website
