John Lewis is revolutionizing the way men shop for clothing with the unveiling of its newly renovated menswear department at the flagship store on Oxford Street. Spanning an impressive 20,000 sq ft, the space has been meticulously redesigned by John Lewis’s expert in-house design team to create a sleek and calming ambiance that sets it apart from traditional retail environments.
One of the standout features of the revamped department is The Speak Easy, a hidden VIP area accessible through a concealed doorway behind elegant display shelves. Described as the “world’s smallest clubhouse,” this exclusive space offers discerning customers the Ultimate Menswear Experience – an intimate two-hour personal styling session with the retailer’s knowledgeable Style Advisors. Guests can unwind in plush seating, savor a beverage of their choice, and receive bespoke guidance on suiting, casualwear, grooming essentials, and fragrances.
Furthermore, visitors can look forward to The Pitch, a versatile 1,000 sq ft event space within the department where exciting workshops and special events will be hosted. John Lewis’s commitment to elevating its menswear offerings is evident through the revitalization of its in-house labels, John Lewis & Partners and Kin, as well as the innovative flagship experience on Oxford Street.
To cater to the diverse needs of shoppers, the department provides walk-in styling consultations with dedicated Style Advisors who offer expert tips and guidance. For a more focused approach, customers have the option to schedule personalized styling sessions in the designated menswear styling room. The fitting rooms have been reimagined with a sophisticated masculine touch and a Walk-In Wardrobe concept, ensuring a swift and enjoyable try-on process.
The revamped retail floor boasts a contemporary open-plan layout marked by clean aesthetics, thoughtfully curated product selections, and designated relaxation areas to enhance the overall shopping experience. Digital displays showcase the latest collections and services, injecting a dynamic element into the space. Peter Cross, the Customer Experience Director at John Lewis, underscores the brand’s dedication to providing tailored services for male shoppers, with a curated selection of seasonal essentials, personalized styling assistance, and VIP amenities to streamline the shopping journey.
By introducing innovative spaces like The Speak Easy and offering unique services, John Lewis is redefining menswear shopping by blending luxury, convenience, and personalized attention to meet the evolving fashion needs of contemporary men. The flagship menswear department embodies a new paradigm in experiential retail, setting a benchmark for exceptional service and style in London and beyond.
For more information on John Lewis’s menswear offerings or to explore the revamped flagship store on Oxford Street, visit their official website here. Additionally, for updates on upcoming events and exclusive promotions, follow John Lewis on their social media platforms.
