Marco Palmieri, the new CEO and owner of Lancel, is making significant strides in reviving the struggling luxury brand. Since taking control from Richemont last year, Palmieri has been working tirelessly to bring Lancel back to its former glory. With a history dating back to 1876, Lancel has a strong foundation to build upon, and Palmieri’s ambitious plans are gaining momentum.
Palmieri, who has a successful track record with Piquadro, is no stranger to turning around struggling brands. His vision for Lancel includes a focus on appealing to a younger demographic, particularly millennials, with stylish and high-quality leather goods that are made in Italy. Collaborating with designer Barbara Fusillo, Lancel is introducing fresh collections and revamped designs that are both creative and functional.
The new direction for Lancel under Palmieri’s leadership emphasizes extreme quality, innovative designs, and a perfect balance between creativity and functionality. The flagship location in Paris has already undergone a refreshed store design to reflect the brand’s new creative direction.
By leveraging Lancel’s rich history and heritage, along with a focus on quality craftsmanship and innovative designs, Palmieri is confident that the brand will once again be recognized as a leader in luxury leather goods. With a dedicated team and a clear vision for the future, Palmieri is optimistic about Lancel’s prospects in resonating with a new generation of consumers.
For more information on Lancel and its exciting revival under Marco Palmieri’s leadership, you can visit their official website here. Additionally, for updates on the latest collections and designs by Lancel, you can follow them on Instagram here.
