have very limited followings compared to popular influencers. In order to attract the local clientele again, department stores need to regain their status as trendsetters and fashion curators.
To do this, department stores can collaborate with emerging designers and host exclusive fashion events and shows. By showcasing unique and cutting-edge designs, they can position themselves as the go-to destination for discovering new trends. Additionally, department stores can partner with popular influencers and fashion bloggers to create curated collections or offer styling tips and inspiration on their social media platforms. This will help bridge the gap between traditional department stores and the digital age, making them relevant and influential in the fashion world once again.
Furthermore, department stores can leverage their expertise and knowledge by offering personalized styling services. By having knowledgeable and fashion-forward staff members who can provide advice and guidance to customers, they can differentiate themselves from other retailers and create a truly immersive and personalized shopping experience. Customers will feel valued and appreciated, and they will be more likely to return and recommend the store to others.
Embrace sustainability and conscious consumption
With the growing concern for the environment and ethical consumption, department stores need to adapt and align themselves with these values. This is particularly important for attracting the local clientele, who are increasingly conscious of the impact their purchasing decisions have on the planet.
Department stores can implement sustainability initiatives, such as offering a wide selection of sustainable and eco-friendly brands, promoting recycling and upcycling, and providing transparency in their supply chains. They can also educate customers on the importance of conscious consumption through workshops, talks, and informative displays.
In addition, department stores can integrate technology into their sustainability efforts. For example, they can develop apps that allow customers to easily find and shop for sustainable products, or use augmented reality to show the environmental impact of certain products. By embracing sustainability and offering eco-friendly options, department stores can attract environmentally-conscious customers and differentiate themselves from competitors.
Useful links:
– https://www.voguebusiness.com/companies/paris-millennial-customer-generation-z-galeries-lafayette
– https://www.highsnobiety.com/p/why-paris-stores-attract-asian-shoppers/
