The iconic Milanese concept store, 10 Corso Como, is on the brink of a new era with a major investment from Tiziana Fausti, the renowned founder of a luxury multi-brand store in Bergamo. With both women having decades of experience in the fashion industry, this partnership signifies a bold step towards revitalizing and expanding the reach of 10 Corso Como on a global scale.
The collaboration between Fausti and 10 Corso Como aims to inject new life into the brand, especially in light of recent challenges faced by the store, including the closure of its New York location. By combining Fausti’s commercial expertise and Sozzani’s artistic vision, the store is set to undergo a transformation that embraces both physical and digital aspects of retail.
Fausti’s operational role in the management of 10 Corso Como is expected to bring a fresh perspective that resonates with modern consumers. The store’s reputation for offering a curated selection of designer brands will likely be elevated under Fausti’s guidance, promising a resurgence in its market presence.
Carla Sozzani’s continued involvement in the store’s cultural activities showcases a strategic decision to divide responsibilities and ensure a harmonious transition in leadership. By focusing on the cultural initiatives of the Fondazione Sozzani, she remains a driving force behind the store’s legacy, while Fausti spearheads its commercial endeavors.
The partnership between Fausti and Sozzani not only signifies a commitment to rejuvenating 10 Corso Como but also underscores a shared vision for the future of luxury retail. As the industry continues to evolve, this collaboration paves the way for innovative strategies and immersive experiences that resonate with a discerning clientele.
To explore more about Tiziana Fausti and 10 Corso Como, visit their websites:
Tiziana Fausti
10 Corso Como
