Re:store, a technology company committed to personalized retail experiences, has recently completed the acquisition of Trouva, a prominent platform that specializes in discovering independent boutiques and brands. Trouva offers a carefully curated selection of homewares, fashion, and lifestyle products and collaborates with more than 650 independent boutiques throughout Europe.
The purpose of this acquisition by Re:store is to accelerate social commerce opportunities for independent retailers and bridge the gap between online and offline shopping for these businesses. Through integrating their social commerce technology with Trouva’s marketplace, Re:store aims to enhance personalized consumer experiences for the global customer base of its partner boutiques.
This acquisition comes as Trouva’s previous owner, Made.com, faced a collapse last year. While Made.com was absorbed by Next and ceased to function as an independent entity, Trouva remained a promising venture. Recognizing its potential, Re:store plans to maintain Trouva as a standalone operation.
Re:store, co-founded by Jon Reynolds (former CEO and co-founder of SwiftKey) and Siling Tan in 2020, is heavily focused on facilitating human connections online through personalized retail experiences. The company believes in nurturing deeper connections and communities in the digital realm, particularly with authentic and passionate sellers, who can be found on Trouva’s marketplace.
Jon Reynolds, CEO of Re:store, expressed his enthusiasm about acquiring Trouva and introducing their social commerce technology to partner boutiques and brands. He firmly believes that the future lies in creating a rejuvenating experience for independent retailers and their customers, providing a platform for profound connections and genuine shopping experiences.
Dimple Patel, COO of Trouva, shares similar sentiments and acknowledges the challenging year faced by retailers. She welcomes Re:store’s involvement, recognizing that it will push the boundaries of technology and retail while staying true to Trouva’s mission of making independent shopping accessible to all.
In conclusion, this acquisition is a significant milestone for both Re:store and Trouva. By combining their expertise and leveraging Re:store’s social commerce technology, they aspire to enrich the independent shopping experience and strengthen the value proposition for their community and customers.
Useful links:
1. Re:store Official Website
2. Trouva Official Website
